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How Southern Girls Wear Pastels: Brown With Brights

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After many years of living in New York, where the palette tends toward cool neutrals, I’m very appreciative of the way southerners wear color. Southern women love bright printed dresses, jewel-toned footwear, and vibrant lipstick. The pastel hair trend is big here, but it takes on a softer, more genteel vibe. Instead of seeing full heads of vivd hues, the tones are blended into natural base tones in pretty highlights, for a bright look that feels feminine, not punk. You don’t have to be a southern belle to wear this trend, just click the style notes. –– Laura Martin

Step: Ask your stylist for hand painted highlights with a gentle lightener like Goldwell Silk Lift. Highlights should begin a few inches from roots for contrast and to prevent a stripy effect.

Step: Tone highlights with a customized, pastel formula of Goldwell Elumen for vibrant, shiny, long-lasting tone.

Step: Protect your new shade and add moisture to strands with shine luxe shampoo and conditioner. Apply protective thickening lotion before styling to protect hair from heat and block UV rays.

Special thanks to Laura Martin for this post. Laura is a professional hair stylist, former senior educator at ARROJO cosmetology school, and a creative non-fiction MFA student at Georgia College, Milledgeville, GA


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